About the role
Responsibilities:
- Plan, execute, and manage paid advertising campaigns on platforms such as Amazon Ads, Flipkart Ads, etc.
- Analyze performance metrics and generate detailed reports to track campaign effectiveness and ROI.
- Conduct keyword research and competitor analysis to continuously improve ad performance.
- Manage advertising budgets effectively to ensure optimal use of resources and maximum profitability.
Requirements:
- Strong understanding of marketing funnels, PPC advertising, and conversion optimization.
- Proficient in using analytics tools such as Amazon Brand Analytics, Helium 10, etc.