About the role
Role & Responsibilities
- Design, build, and optimize end-to-end email marketing campaigns—from welcome sequences to course reminders, drip flows, and re-engagement automations.
- Segment audiences using behavioral, demographic, and engagement data to deliver hyper-personalized content that boosts open rates, CTR, and conversions.
- Work with CRM data to trigger lifecycle emails (onboarding, milestone celebrations, drop-off recovery) using platforms like Mailchimp, Klaviyo, or Brevo.
- Conduct A/B tests on subject lines, CTA buttons, layouts, and send times to continuously improve campaign performance.
- Track, report, and analyze KPIs (open rate, click-through rate, conversion rate, unsubscribe rate) and translate insights into actionable recommendations.
- Collaborate with design, content, and product teams to ensure messaging consistency and brand alignment across all touchpoints.
Benefits & Culture Highlights
- On-site collaborative workspace in a vibrant, innovation-driven university campus environment.
- Direct impact on student success—and measurable ROI on every campaign you ship.
- Opportunities to own, experiment, and scale digital marketing funnels across India’s largest learner communities.