About the role
JOB DESCRIPTION BASIC INFORMATION Position Title & Designation Executive – Doctor Referral JD Code SHB/XXX/DEPT/NNN Job Family Business Support Department Corporate Development ROLE DETAILS To be filled up as per the requirement of the Division / unit / function / territory Grade A3 Reporting To Head – Doctor Referral (CD) Division Unit Unit <Unit Name> LOCATION DETAILS Please mention the correct office location of the Role selected above and fill in the other geographic details Base Location (City) <Unit Location Name> Country India Job-Holder Specifications QUALIFICATION Basic Qualification / Education / Vocational Training Graduation in any discipline Advanced Qualification / Certification / Specialist Training MBA (Marketing) EXPERIENCE Minimum Experience 1-3 Years Specific / Relevant Experience 2 Years COMPETENCIES Functional Skills and Capabilities Behavioural Responsible in nature Procedure-oriented Flexibility and adaptability Ability to work in pressurized situations Extrovert Target driven Functional Knowledge about protocols Knowledge about hospital standards and specialties Knowledge about all avenues Awareness about brand promotion and activities Knowledge about Shalby’s services. Objective To expand market share by exploring all possible opportunities, promoting the hospital specialties by targeting the right audience, improving patient satisfaction, all in accordance with the pre-determined hospital protocols and standards. Key Responsibilities 1 Doctor Referral Responsible for expanding market share by exploring all possible avenues(PSUs, government, corporate, online marketing) Accomplishing daily target of meeting doctors. Meeting doctors regularly and getting in touch with doctors untouched for long. Explain doctors only about those details they are interested in. Generating leads through doctor referrals. Liable to expand referral market share Promotion of all specialties in respective target audience Responsible to achieve specialty wise IP/OP targets Conducting CME in presence of particular specialty doctor. Creating awareness about different specialties and doctors through Doctor Engagement Activities in all possible ways adhering to the protocol levied for each activity Assist in all possible manner for all Branding & Promotion related activities Conceptualize, conceive and constructively design marketing campaigns Analyzing the markets and competitors in them Identify gaps in patient satisfaction and take corrective measures to improve by delighting them Meeting KOLs (Key Opinion Leaders) and conducting CME (Continuous Medical Education) programs abiding to the marketing plan and overall organizations objective Identifying and mapping target audience for promoting super specialty departments Ensuring all activities undertaken are in strict adherence with the brand standard pre-decided in Brand Manual Employee Name Priyansh Chaturvedi Employee Signature Received on (Date) Version No: 001/ 2018 -19