About the role
- Design and build, run, and improve AI-linked marketing workflows — automating campaign curation, orchestration, scheduling, and lifecycle management end to end.
- Use AI to sharpen content, SEO, AEO, thought leadership, and campaigns — from ideation and drafts to optimization, formatting, and repurposing for distribution.
- Automate repetitive operations — nurture sequences, segmentation, tagging, reporting — so time is freed for what actually moves CXOs.
- Start from the real pain points of CXOs and functional heads of towercos and telecom operators, and craft narratives that position Infozech's solutions and capabilities as the answer.
- Storyboard, ideate, draft, and proofread across blogs, case studies, whitepapers, newsletters, and social posts — aligned to Infozech's brand voice and industry context.
- Write pain-first, curiosity-led B2B copy that is credible and skimmable for busy senior leaders.
- AEO: structure and format content so Infozech surfaces in AI-generated answers, generative search, snippets, and LLM responses — via question-led formats, structured data, and entity clarity.
- SEO: keyword research, on-page and meta-tag optimization, technical hygiene, and Google Business Profile (GMB) ratings and listings.
- Render every asset for easier, better distribution — the right format, structure, and metadata so it travels well to the people who matter.
- Build sharply targeted, pain-point-led campaigns aimed at CXOs and functional heads — not broad-reach noise, but narratives that name a real problem and position Infozech as the solution.
- Engineer how each asset is rendered and distributed so it reaches influential people in the format most likely to land — and track how it converts into enquiries and qualified demand.
- Use automation to curate and manage the campaign lifecycle — audience building, sequencing, delivery, follow-up — so targeting and timing stay precise at scale.
- Measure success by resonance and demand generated (enquiries, conversations, pipeline), not content volume.
- Interview product, presales, sales, the CEO, and product owners to co-create credible content grounded in real customer problems; partner with design for collateral.
- Execute targeted email campaigns (Zoho CRM, Mailchimp), nurture and qualify leads with sales, and keep the marketing database clean.
- Research market trends, competitors, and — above all — the evolving pain points of telecom and towerco leaders; track performance and recommend differentiation.
- AI & Automation — using AI to automate content, SEO, AEO, thought leadership, and campaigns.
- Content & Storytelling — pain-point-led storyboarding, blog ideation, drafting, proofreading for a senior audience.
- SEO & AEO — keyword suggestions, meta tags, structured data, GMB, extended into AEO for AI-driven search and distribution.
- Campaigns & Analytics — brainstorming and structuring campaigns that generate demand; competitor analysis and performance tracking.
- Creative Collaboration — interviewing product, presales, sales, CEO, and product owners to create content.
- Social & Email — social media (creating, posting, engagement, event promotion); email campaigns and tools (Zoho, Mailchimp).
- Communication, Org & Tools — strong written and verbal English; content calendars and multi-project management; MS Office and design tools (Canva, Adobe) a plus.
- Proactive, self-motivated, and an innovative, creative problem-solver; high integrity and open to feedback; focused and organized; a quick learner, confident speaker, collaborative team player, and analytical and data-driven.
- Hands-on experience applying AI tools to content, search, or campaign workflows.
- A track record of content or campaigns that generated enquiries or engaged senior decision-makers — not just published volume.
- Understanding of telecom infrastructure, energy management, or enterprise SaaS is a plus.
- Lead impactful, AI-first marketing that reaches the decision-makers of the world's largest telecom and tower companies — and drives measurable demand.