About the role
About Amura Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.
Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.
Responsibilities:
- Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
- Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Optimize existing PPC campaigns for new clients.
- Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
- Conduct in-depth competitive analysis within our clients’ locations and industries.
- Daily, weekly, and monthly reporting for all clients
Skills Required:
- Paid Media Analyst with relevant experience of at least 1 year
- Knowledge of search engine marketing and keyword research
- knowledge of social media marketing and audience research
- Exposure to other channels than Google & Facebook will be preferred.
- Ability to understand the target audience and plan campaigns accordingly
- Exposure to client communication
- Google AdWords Certified
- Google Analytics Certified
- Proficiency in Google Sheets and MS Excel is required.