About the role
Job Purpose
The Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication. The incumbent will work closely with internal stakeholders and external partners to execute integrated brand marketing initiatives and lead nurturing activities through emails, WhatsApp messages, and SMSs.