Executive / Sr. Executive – Business Development (ABM)

We are looking for an experienced Executive / Sr. Executive – Business Development (Account-Based Marketing) to drive new business development in the domestic market.

The ideal candidate will be responsible for identifying and engaging target accounts, generating qualified leads, building relationships with key decision-makers, coordinating with internal sales teams, and conducting service/product demonstrations.

• Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities in the domestic market.
  
• Identify and prioritize Tier 1 and Tier 2 target companies based on business potential and defined account criteria.
  
• Research target organizations, decision-makers, business requirements, and potential opportunities.
  
• Build and maintain a strong pipeline of qualified prospects.
  
• Engage with key decision-makers and establish meaningful business relationships.
  
• Create personalized outreach campaigns and messaging for target accounts.
  
• Develop and coordinate marketing/sales content to support account engagement.
  
• Understand prospect requirements and coordinate with internal teams to provide appropriate solutions.
  
• Schedule and conduct service/product demonstrations for prospective clients.
  
• Coordinate with the sales and delivery teams to ensure smooth lead progression and follow-up.
  
• Maintain accurate records of leads, prospects, interactions, and opportunities in the CRM.
  
• Track campaign and lead-generation performance and provide regular reports.
  
• Meet assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.
  
• Monitor market trends, competitor activities, and potential target accounts to identify new opportunities.
  

• Account-Based Marketing (ABM)
  
• Business Development
  
• Lead Generation
  
• B2B Business Development
  
• Social Media Marketing
  
• Email Marketing
  
• Cold Calling