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Verifitech

Posted 28 Sep 2026

Executive / Sr. Executive – Business Development

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Employment
Full time
Posted
28 Sep 2026

About the role

Location: Chennai
Experience: 3+ Years
Employment Type: Full-Time
Department: Business Development

Job Overview

We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market.

The ideal candidate will have hands-on experience in . The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities.

This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth.

Candidate Preferred 
  • 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role.
  • Hands-on experience in B2B prospecting and outbound lead generation.
  • Strong understanding of Account-Based Marketing and target-account identification.
  • Good understanding of email outreach, cold calling, and lead-nurturing processes.
  • Strong verbal and written communication skills.
  • Ability to interact confidently with decision-makers and business stakeholders.
  • Strong follow-up, relationship-building, and negotiation skills.
  • Ability to work independently and achieve defined business development targets.


RequirementsKey Responsibilities
  • Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities.
  • Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential.
  • Research organizations, decision-makers, business requirements, and potential opportunities.
  • Build and maintain a healthy pipeline of qualified prospects.
  • Connect and engage with key decision-makers to understand their business needs.
  • Create personalized outreach strategies and communication for target accounts.
  • Plan and execute account-specific lead-generation and engagement campaigns.
  • Understand prospect requirements and coordinate with internal teams to propose relevant solutions.
  • Schedule and conduct product/service demonstrations and client meetings.
  • Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up.
  • Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM.
  • Track and report lead-generation, campaign, engagement, meeting, and conversion metrics.
  • Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.
  • Monitor market trends, competitor activities, and potential target accounts to identify new business opportunities.
Required Skills
  • Account-Based Marketing (ABM)
  • Business Development
  • B2B Lead Generation
  • B2B Business Development
  • Social Media Outreach
  • Email Marketing
  • Cold Calling
  • Prospecting & Client Engagement
  • Lead Qualification
  • Sales Pipeline Management
  • CRM Management
  • Campaign Management
  • Product / Service Demonstration
  • Sales Coordination
  • Excellent Communication & Negotiation Skills


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