About the role
We are looking for an experienced Field Marketing professional with strong experience in B2B technology / ERP marketing to drive customer engagement, demand generation, events, and pipeline growth.
Key Responsibilities
- Plan and execute field marketing strategies and campaigns for ERP solutions.
- Organize customer events, conferences, seminars, webinars, roundtables, and partner events.
- Drive lead generation and demand generation activities across target markets.
- Work closely with Sales and Pre-Sales teams to generate qualified leads and pipeline.
- Develop regional marketing plans aligned with sales targets and GTM strategy.
- Manage marketing budgets, vendors, agencies, and event logistics.
- Create and execute ABM and account-based marketing initiatives for key enterprise accounts.
- Track campaign performance, leads, conversion, pipeline contribution, and ROI.
- Coordinate with Product Marketing and Content teams for collateral, presentations, case studies, and campaigns.
- Conduct competitor and market research to identify new opportunities.
Required Skills & Experience
- 5+ years of experience in Field Marketing / B2B Marketing.
- Experience in ERP / SaaS / Enterprise Software / IT products is preferred.
- Strong experience in events, demand generation, lead generation, and campaign management.
- Ability to work closely with enterprise sales teams and support pipeline generation.
- Experience managing multiple stakeholders, agencies, and vendors.
- Strong communication, presentation, project-management, and analytical skills.