Flipkart Ad Specialist (D2C, Indian Market)

The candidate will have responsibilities across the following functions:

Keyword Research and Search Term Optimisation:

• Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools.
• Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords.
• Continuously identify new keyword opportunities through search term analysis and customer search behaviour.
• Monitor keyword performance and identify opportunities to improve product visibility.
• Optimise keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance.
• Regularly add negative keywords to eliminate wasted ad spend.
• Perform competitor product research to identify growth opportunities.
• Collaborate with the catalogue team to improve keyword indexing across product titles, descriptions, attributes, and catalogue content.
• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe.
• Stay updated with seasonal search trends and marketplace demand.

Campaign Setup and Execution:

• Execute, set up, launch, and manage advertising campaigns on Flipkart.
• Create and manage Keyword, Product, Search, and Display advertising campaigns.
• Configure campaign budgets, bidding strategies, targeting, and placements.
• Organise campaigns following internal naming conventions and account structure.
• Perform campaign QA before launch to ensure accurate execution.

Campaign Optimisation:

• Monitor campaign performance daily and take timely optimisation actions.
• Optimise bids, budgets, keywords, product targeting, and placements.
• Pause underperforming campaigns and scale winning campaigns.
• Identify profitable search terms and add negative keywords regularly.
• Improve campaign efficiency while maintaining target ROAS.
• Execute A/B tests across keywords, bids, campaign structures, and targeting strategies.
• Continuously improve advertising efficiency while reducing wasted spend.

Analytics and Reporting:

• Pull and analyse campaign performance data from the Flipkart Ads Console.
• Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost.
• Analyse keyword and search term performance to identify optimisation opportunities.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Highlight performance trends and recommend next steps.

Budget Management and Scaling:

• Manage daily, weekly, and monthly advertising budgets efficiently.
• Allocate budgets based on campaign performance.
• Scale winning campaigns while maintaining profitability.
• Monitor budget pacing and ensure effective utilisation of advertising spend.

Catalogue Optimisation Support:

• Coordinate with the catalogue team to improve listing performance.
• Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalogue quality.
• Monitor listing quality scores and product discoverability.
• Identify opportunities to improve organic visibility alongside paid advertising.

Account Management:

• Monitor overall account health and campaign delivery.
• Troubleshoot campaign issues and policy-related challenges.
• Maintain a clean and organised Flipkart Ads account structure.
• Stay updated with Flipkart Ads features, marketplace updates, and best practices.

Requirements:

• Strong Flipkart Ads/Performance marketing profile with D2C exposure.
• Must have 1+ years of hands-on experience managing Flipkart advertising campaigns for D2C/E-commerce/Digital marketing agencies with D2C clients.
• Must have hands-on experience running Flipkart Ad campaigns for the Indian market.
• Must have strong working knowledge of the Flipkart Ads Console, with hands-on experience launching, managing, optimising, and scaling campaigns.
• Must have hands-on experience creating and managing Keyword, Product, Search, and Display campaigns, including budgets, bidding strategies, targeting, and placements.
• Must have a strong understanding of keyword research and search term optimisation, building keyword lists, identifying opportunities, match-type/bid optimisation, and negative keyword management.
• Must have hands-on experience optimising campaigns against KPIs such as ROAS, CPC, CTR, CVR, Spend, and ACOS, with a focus on profitability and reducing wasted spend.
• Must have experience pulling and analysing campaign data from the Flipkart Ads Console and preparing daily/weekly/monthly performance reports with actionable insights.
• Must have prior experience working with D2C companies/E-commerce companies/Digital marketing agencies with D2C exposure.
• For outstation candidates, the client is open to providing a relocation bonus and accommodation for the initial month.
• Exposure to the Health and Wellness domain.