About the role
We're looking for a Founding SDR to build Karta's enterprise pipeline from the ground up. This is a high-ownership role focused on identifying the right accounts, researching them deeply, finding decision-makers, and creating warm, relevant conversations for the AE. This is not a high-volume calling/emailing role. The focus is on the quality of opportunities over activity volume.
Responsibilities:
- Identify and build a target list of high-potential enterprise accounts, especially fintech and high-volume consumer businesses.
- Research companies, business models, operations, technology, AI initiatives, leadership, and trigger events.
- Identify business pain points and develop a clear opportunity hypothesis for each account.
- Create concise account/sales intelligence briefs for the AE before meetings.
- Develop relevant outreach messaging, sequences, account briefs, case studies, battle cards, and other sales enablement material.
- Build a strong understanding of fintech, customer operations, and where AI can create measurable business value.
- Work closely with the AE/founders to convert researched accounts into qualified enterprise opportunities.
Requirements:
- Strong research and account intelligence skills.
- Excellent written and verbal communication.
- Curious about businesses, technology, AI, and enterprise sales.
- Resourceful and comfortable finding creative/warm routes into target accounts.
- Commercially sharp, able to identify which accounts have genuine potential.
- Comfortable with rejection and working in an ambiguous, early-stage environment.
- Fast learner with an entrepreneurial mindset.
Success Metrics:
- Quality target accounts identified.
- Warm enterprise conversations generated.
- Qualified opportunities sourced.
- Conversion from account conversation to opportunity.
- Revenue ultimately sourced from accounts/conversations created.