About the role
Job Title-GM Marketing
Company-FRANKFINN AVIATION SERVICES PRIVATE LIMITED
Work Experience-13 years - 18 Years
Job Responsibilities
Experience in managing Performance Campaigns - CPC,
CPL, and more via Google, Facebook, and Affiliates.
Should have excellent experience in generating quality
leads to drive business.
Minimum 8 years of hands-on experience in managing
digital performance campaigns.
Should have formulated and implemented digital campaigns
PAN India.
Must be highly skilled in digital content creation.
Experience in SEO, SMO, etc.
Experience in Reputation Management on social media
platforms – FB, Glassdoor, Mouthshut, etc.
Design and implement a PAN India ATL strategy—outdoor,
print, hoardings, radio, and TV.
Must have an excellent understanding of aesthetics and
creative aspects in releasing print ads.
Must have good exposure in releasing Radio and TV ads.
Must have good experience in developing and updating all
promotional materials, including sales aids, brochures,
posters, standees, signage, etc.
Run BTL Campaigns
Guaranteeing the quality of all branding materials
according to specifications.
Manage Creative, Digital, and PR Agencies, etc.
Monitor competition activities and develop suitable
strategies
Coordinate blog writer, social calendars, influencer
partnerships, and affiliate programs
Analyze market trends, customer insights, and competitive
landscape to inform strategy
Identify new market segments and growth opportunities
Track KPIs, optimize campaign performance, and report
marketing ROI to leadership