About the role
Job Summary: We are seeking skilled Full-Stack Content Writer who can independently manage both performance marketing content and SEO-driven content. The selected candidates will play a key role in supporting content requirements across multiple products and campaigns for Judiciary Gold (JG) and LegalEdge After College (LEAC).
Key Responsibilities: Performance Content • Create high-converting ad copies for digital platforms (Google, Meta, etc.) • Write landing page content optimized for conversions • Develop funnel content across user journeys • Draft WhatsApp and email marketing campaigns • Collaborate with marketing and performance teams to optimize messaging SEO Content • Write and optimize blogs, long-form articles, and website pages • Create pillar pages and program/course pages • Conduct basic keyword research and follow on-page SEO best practices • Ensure content aligns with brand tone and SEO guidelines • Regularly update and optimize existing content
Required Skills & Qualifications • Proven experience in both performance marketing content and SEO content writing • Strong command of English (written communication) • Understanding of digital marketing funnels and conversion-focused writing • Familiarity with SEO tools and best practices • Ability to work independently and manage multiple content requirements • Prior experience in EdTech or legal education domain is a plus
What We Offer • Opportunity to work with fast-growing EdTech brands • High ownership and exposure to multiple products • Collaborative and performance-driven work environment • Competitive compensation as per industry standards