About the role
Role
You would own Nexla’s digital presence end to end: SEO, paid, the website funnel, marketing automation, and the content that feeds all of it. The audience is data engineers, IT leaders, and enterprise decision-makers, so the work is as much about understanding data integration as it is about channels. You are part of a global team, which means you set the strategy and then execute it yourself. AI tooling is expected in the work, not treated as a shortcut.
The current marketing team has a technical product marketer role and a web/ brand manager. We use a few agencies to help with paid ad campaigns, website management and creatives for websites and campaigns.
What you'll own
- Organic visibility for data integration and AI keywords. SEO strategy, the technical work behind it, and the content that actually ranks.
- The funnel. Website performance and user behaviour, where people drop and why, the marketing automation workflows and lead scoring behind it, and the reporting that says which channel earns more budget and which one stops.
AI tooling runs through all of it: content production, competitive and market research, segmentation, and the triggers behind automated campaigns.
Ninety days in: You would have helped revamp our inbound traffic and conversions to bring in more demo requests and help improve conversion.
The hard problem
Most of the traffic today is organic and direct. The hard problem is to make the website an organic lead engine consistently aligning top topics with content needed and SEO/ AEO optimization to drive more qualified traffic and better engagement and conversions. .
Must-haves
- 2 to 5 years in digital marketing, content marketing, or a closely related role, in B2B.
- Hands-on SEO/ AEO, SEM, and web analytics. You have made decisions from Google Analytics, not just reported from it.
- A marketing automation platform such as HubSpot or Marketo, including building the workflows yourself.
- Brand, email and website optimization experience.
- Strong written English and a solid grasp of B2B marketing and enterprise sales cycles.
- You use AI tools in your actual work and can say specifically where they help and where they mislead you.
Bonus points
- SaaS, data technology, or enterprise software marketing, or working knowledge of data integration, analytics, or AI and ML concepts.
- Marketing attribution and revenue operations.
- Design tools (Canva, Figma, Adobe Creative Suite), or video creation and editing.
- A bachelor’s degree in marketing, communications, business, or a related field.
You'll thrive here if
- You reach for AI on every task by default, and you can tell when it has produced something worth shipping.
- You argue from numbers. You would rather kill a campaign that is not working than defend it.
- You can write something a data engineer respects and an executive finishes.
- You work across time zones without needing everything to happen in a meeting.
One thing to be clear about: this is a hands-on generalist role. You set the strategy and then you write the copy, build the workflow, and pull the numbers yourself. There is no team underneath you to hand it to.
How we hire
4 conversations, about 3 weeks end to end.
- Hiring manager interview. Current Experience, accomplishments, overview of team and role
- Peer interview. Experience and accomplishments, AI projects
- Engineering interview. Ability to articulate impact, AI first mindset and work with engineers
- Panel. Presentation of a 30-60-90 day plan based on understanding of what needs are.
The practical stuff
Bengaluru or remote within India. Compensation includes base salary and equity, set by depth and experience rather than by title. Overlap with US hours till noon pacific will help working with web dev team and ad agency.
Worth a look before you apply
- What we are building now. MCP Studio and Express, our latest innovation.
- Who uses us, and why.
- What we publish.
- Our CEO on why we take "Remember to Relax" seriously. Read the founder story
- Everything else. · All open roles