About the role
🚨 Hiring Alert | GM – Marketing 🚨
📍 Location: Mumbai
💼 Experience: 15–20 Years
🏢 Industry: Real Estate
A leading Real Estate Developer is looking for a dynamic and strategic marketing leader to head the marketing portfolio for multiple Mumbai projects with strong expertise in brand building, ATL/BTL campaigns, digital marketing, and customer engagement.
🔹 Key Responsibilities:
• Lead Marketing Strategy for Multiple Real Estate Projects
• Drive Brand Equity through ATL & BTL Activities
• Plan & Execute Integrated 360° Marketing Campaigns
• Manage Digital Marketing, Social Media & Microsites
• Coordinate with Sales, Finance & Design Teams for Project Launches
• Handle Budget Planning & ROI Optimization
• Execute Campaigns across Print, Outdoor, Digital & Radio
• Conduct Competition Analysis & Market Research
• Implement Innovative Lead Generation Strategies
• Build Customer Engagement & Retention Programs
🔹 Preferred Skills:
✔ Real Estate Marketing
✔ ATL & BTL Campaign Management
✔ Digital Marketing & Social Media
✔ Brand Management
✔ Marketing Strategy & Planning
✔ Budgeting & ROI Management
✔ Lead Generation
✔ Corporate Branding
✔ Market Research & Competition Analysis
✔ Team Leadership & Stakeholder Management
Candidates with strong leadership capability, strategic marketing exposure, and experience in large-scale real estate campaigns will be preferred.