About the role
Key ResponsibilitiesGoogle Ads Campaign Management
- Plan, create, launch, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
- Conduct keyword research and identify relevant search terms and opportunities.
- Create and optimize ad copies, headlines, descriptions, extensions, and audience targeting.
- Manage campaign budgets, bids, keywords, audiences, and targeting settings.
- Monitor campaigns regularly to ensure smooth and efficient performance.
- Continuously monitor campaign performance and optimize campaigns to improve CTR, CPC, CPA, ROAS, conversions, and overall campaign efficiency.
- Identify underperforming keywords, ads, audiences, and campaigns and take corrective actions.
- Perform search term analysis and add relevant negative keywords.
- Conduct A/B testing of ad copies, landing pages, audiences, and bidding strategies.
- Identify opportunities to improve campaign performance and scale successful campaigns.
- Track daily and weekly campaign performance against defined KPIs.
- Analyze key metrics such as impressions, clicks, CTR, CPC, conversions, CPA, conversion rate, and ROAS.
- Use Google Analytics/GA4 and Google Ads to monitor traffic and conversion performance.
- Prepare regular performance reports and highlight key insights and action points.
- Coordinate with the team to ensure accurate conversion tracking and campaign measurement.
- Coordinate with the Creative, Content, E-commerce, and Marketing teams for campaign requirements.
- Provide inputs for ad creatives, messaging, offers, and landing pages based on campaign performance.
- Ensure landing pages and advertisements are aligned with campaign objectives and user intent.
- Suggest improvements to improve conversion rates and overall campaign performance.
- Monitor daily campaign spending and ensure campaigns remain within approved budgets.
- Allocate budgets based on campaign performance and business priorities.
- Identify opportunities to improve ROAS and reduce CPA/CPC.
- Maintain accurate records of campaign budgets and performance.
- Stay updated with Google Ads features, bidding strategies, algorithm changes, industry trends, and best practices.
- Monitor competitor advertising activities and identify relevant opportunities.
- Continuously experiment with new campaign formats, audiences, keywords, and optimization techniques.
- 1–3 years of hands-on experience in Google Ads / Performance Marketing / Digital Marketing.
- Strong understanding of Google Search Ads, Display Ads, Shopping Ads, Performance Max, and YouTube Ads.
- Experience with keyword research, ad copywriting, bidding, audience targeting, and campaign optimization.
- Working knowledge of Google Analytics/GA4 and Google Ads Manager.
- Good understanding of conversion tracking and performance metrics.
- Strong analytical and problem-solving skills.
- Good knowledge of Excel/Google Sheets and reporting.
- Ability to manage multiple campaigns and priorities simultaneously.
- Google Ads certification will be an added advantage.
- A data-driven and performance-oriented professional.
- Strong attention to detail and analytical thinking.
- Someone who takes ownership of campaign performance.
- Comfortable working in a fast-paced D2C/e-commerce environment.
- Curious to test, learn, optimize, and continuously improve campaign performance.