About the role
RESPONSIBILTIES-
- Developing comprehensive performance marketing strategies aligned with business goals and objectives.- Planning, executing, and optimizing performance marketing campaigns across various digital channels such as search engines, social media platforms, display networks, and affiliate networks.- Managing paid advertising campaigns, including pay-per-click (PPC) campaigns on search engines and social media platforms.- Analyzing campaign data and performance metrics to evaluate the effectiveness of marketing efforts. This includes monitoring key performance indicators (KPIs), conducting A/B tests, etc.- Identifying opportunities to improve website and landing page conversion rates through data analysis, user experience optimization, and implementing testing methodologies.-Managing performance marketing budgets and ensuring efficient allocation of resources across campaigns and channels.- Collaborating with external agencies, vendors, and technology partners to leverage their expertise and tools for campaign execution, tracking, and reporting.QUALIFICATIONS-- Proven experience managing Google Ads campaigns, optimizing Performance, and delivering measurable results.-effective communication, project management, and coordination to ensure seamless execution of campaigns.-Staying up-to-date with the latest trends, tools, and best practices in performance marketing- In-depth knowledge of Google Ads, Google Analytics, and other relevant digital marketing tools. complex data and make data-driven decisions complex data and make data-driven decisions- Excellent communication and collaboration skills to work effectively in a team-oriented environment. Creative thinking and Problem-solving abilities to develop innovative advertising strategies.Experience – 2 -5 years
Work mode- Work from Office Location- Gurgaon