About the role
Responsibilities:
- Plan, create, publish, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
- Conduct in-depth keyword research and identify high-performing SEO and SEM keywords to improve campaign effectiveness.
- Develop compelling ad copy and coordinate with the content and design teams for high-converting creatives.
- Monitor campaign performance and continuously optimise keywords, bids, audiences, budgets, and ad creatives to maximise ROI.
- Analyse campaign performance using Google Ads, Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
- Perform A/B testing on ads and landing pages to improve conversions and user engagement.
- Generate periodic performance reports with actionable insights and recommendations.
- Collaborate with the website development team to improve landing page performance, conversion rates, and user experience.
- Stay updated with Google's latest advertising policies, algorithm changes, and digital marketing trends.
- Manage advertising budgets effectively while achieving business and lead generation targets
Requirements:
- 3-4 years of hands-on experience managing Google Ads campaigns.
- Strong understanding of Google Search, Display, Performance Max, YouTube Ads, and Remarketing campaigns.
- Excellent knowledge of keyword research, SEO fundamentals, and search intent.
- Experience with Google Analytics (GA4), Google Tag Manager, Google Search Console, and conversion tracking.
- Strong analytical skills with the ability to interpret campaign data and optimise performance.
- Knowledge of bidding strategies, audience segmentation, Quality Score optimisation, and conversion rate optimisation.
- Excellent communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Experience in the Travel & Tourism or Hospitality industry will be preferred but is not mandatory.
- Google Ads Certification will be an added advantage.
- Experience in website design, landing page optimisation, UI/UX, or WordPress will be an added advantage.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or Google Keyword Planner is desirable.