About the role
- Lead, mentor, and manage a team of Graphic Designers to ensure high-quality and timely delivery of creative projects.
- Allocate tasks, manage workloads, and monitor the team's productivity and performance.
- Provide constructive feedback, guidance, and support to team members to enhance their creative and technical skills.
- Conduct regular design reviews and ensure all deliverables meet quality standards.
- Conceptualize and develop creative designs for digital, social media, website, email campaigns, advertisements, and print materials.
- Ensure all creative assets are aligned with BabyOrgano's brand identity and visual guidelines.
- Develop innovative design concepts and creative campaigns to improve brand visibility and engagement.
- Oversee product packaging designs and ensure they are visually appealing and aligned with the target market.
- Maintain consistency in visual elements, typography, colors, and overall branding across all communication channels.
- Ensure that all creative materials follow established brand guidelines.
- Continuously work towards strengthening and evolving the brand's visual identity.
- Collaborate closely with Marketing, E-Commerce, Performance Marketing, Content, and other teams to understand project requirements and objectives.
- Translate marketing strategies and business requirements into effective and engaging visual communication.
- Coordinate with stakeholders to gather feedback and implement necessary improvements.
- Stay updated with the latest design trends, tools, technologies, and industry best practices.
- Introduce fresh and innovative creative ideas to improve the quality and effectiveness of design projects.
- Explore new design formats and creative approaches suitable for digital and D2C brands.
- Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, or a related field.
- 5–8 years of proven experience in Graphic Design, with experience in leading or managing a design team.
- Strong portfolio showcasing branding, social media creatives, digital campaigns, packaging, and marketing materials.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Strong understanding of branding, typography, layout, color theory, and visual communication.
- Experience in D2C, E-commerce, FMCG, Beauty, Wellness, or Consumer Brands will be preferred.
- Excellent leadership, communication, and team management skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong attention to detail and a creative problem-solving mindset.
- A strong creative leader who can inspire and guide a design team.
- Someone who understands both creative design and business objectives.
- Ability to maintain high-quality standards while managing multiple projects.
- A proactive individual with strong ownership and leadership skills.
- Experience in creating high-converting creatives for D2C and E-commerce brands will be an added advantage.