About the role
Work directly with the founders to build and scale Vaayu's online business. Own the complete D2C growth engine from customer acquisition and website conversion to retention and profitable revenue growth.
Responsibilities:
- Own Meta & Google Ads strategy, execution, and optimisation.
- Drive profitable customer acquisition and scale online revenue.
- Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimisation (CRO).
- Build customer retention and repeat purchase strategies through CRM and remarketing.
- Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
- Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
- Identify growth opportunities through data analysis, testing, and experimentation.
Requirements:
- 5-8 years of hands-on core D2C performance marketing experience.
- Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
- Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimisation, and retention marketing.
- Deep understanding of the complete D2C growth funnel from acquisition to repeat purchase.
- High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.