About the role
- Own and execute Techdome’s go-to-market strategy, including ICP definition, market segmentation, positioning, messaging, and channel mix
- Plan and run product and service launches from strategy through to live campaigns
- Lead Meta Ads (Facebook and Instagram) end to end, covering audience strategy, creative testing, bidding, and scaling
- Manage live ad budgets and keep spend efficient and returns on target
- Build and refine the full funnel, from first touch and awareness through to closed deals
- Set up and maintain tracking infrastructure (pixels, Conversions API, event tagging, UTM frameworks) so attribution stays reliable
- Track CTR, CPC, CPA, and ROAS in GA4 and other analytics tools, and optimize campaigns in real time
- Run structured A/B tests on creatives, landing pages, messaging, and audience segments, and document the learnings
- Use AI tools to speed up ad copy, creative production, campaign optimization, and reporting
- Partner with design, product, and sales to align positioning, launches, and GTM execution
- Keep CRM data clean and share clear, insight-led performance updates with stakeholders
What We’re Looking For
- 1.5+ years in digital or performance marketing, with advanced, hands-on Meta Ads experience
- A track record of scaling campaigns across multiple ad platforms
- Experience building or executing go-to-market plans, including positioning, segmentation, and launch execution
- Comfort owning a budget and being accountable for KPIs
- A solid grasp of funnel design, audience segmentation, and retargeting
- Working knowledge of GA4 and CRM or marketing automation tools
- Familiarity with AI marketing tools such as copy assistants, creative generators, and optimization platforms
- Strong Google Sheets/Excel skills; basic SQL is a plus
- Sharp analytical thinking and clear communication with stakeholders
- A builder’s mindset: you like launching new things, not just maintaining existing ones
Nice to Have
- Experience with Mixpanel, Amplitude, or similar product and attribution analytics tools
- Background in product positioning, pricing, or GTM automation
- Interest in AI-driven marketing analytics or predictive modeling
Why Join Techdome?
- Shape go-to-market strategy and run campaigns that move revenue, not just dashboards
- Get real autonomy from day one, with hands-on exposure to strategy, execution, and analytics
- Work closely with product, sales, and design on how our offerings reach the market
- Join a flat, open culture that rewards experimentation and fast learning
- Grow toward senior GTM or marketing leadership, with competitive, performance-linked compensation