About the role
Your main focus will be Meta Ads (Facebook and Instagram)
Key ResponsibilitiesGo-to-Market Strategy
- Define our Ideal Customer Profile (ICP) and identify the right market segments to target.
- Create clear positioning and messaging for our products and services.
- Choose the right mix of marketing channels for each offering.
- Plan and manage product and service launches, from strategy to live campaigns.
- Work closely with the design, product, and sales teams to keep messaging consistent.
- Manage Meta Ads end to end, including audience targeting, creative testing, bidding, and scaling.
- Manage advertising budgets and ensure money is spent efficiently.
- Build and improve the full marketing funnel, from first contact to closed deal.
- Set up and maintain tracking tools such as pixels, Conversions API, event tagging, and UTM links.
- Monitor key metrics such as CTR, CPC, CPA, and ROAS using GA4 and other tools.
- Run A/B tests on ads, landing pages, messaging, and audiences, and record what works.
- Keep CRM data accurate and share clear performance reports with the team.
- Use AI tools to speed up ad copywriting, creative production, campaign optimization, and reporting.
Requirements
- 1.5+ years of experience in digital or performance marketing.
- Strong, hands-on experience running Meta Ads.
- Experience growing campaigns across more than one ad platform.
- Experience creating or executing go-to-market plans, including positioning, segmentation, and launches.
- Comfort managing a budget and being responsible for results.
- Good understanding of marketing funnels, audience segmentation, and retargeting.
- Working knowledge of GA4 and CRM or marketing automation tools.
- Familiarity with AI marketing tools, such as copywriting assistants and creative generators.
- Strong Google Sheets or Excel skills.
- Clear communication and strong analytical thinking.
- A proactive attitude and interest in building new things.
- Basic knowledge of SQL.
- Experience with Mixpanel, Amplitude, or similar analytics tools.
- Background in product positioning, pricing, or marketing automation.
- Interest in AI-based marketing analytics or predictive modeling.
What We Offer
- Ownership: Lead GTM strategy and campaigns that directly impact company revenue.
- Autonomy: Freedom to make decisions from day one.
- Collaboration: Work closely with product, sales, and design teams.
- Open culture: A flat team that encourages new ideas and fast learning.
- Growth: A clear path toward senior GTM or marketing leadership roles.
- Rewards: Competitive salary with performance-based incentives.