GTM Lead

Responsibilities:

• Define and refine ICPs, buyer personas, and target segments.
• Build GTM plans for specific verticals and geographies.
• Write personalised outreach messages, follow-ups, and sales sequences.
• Research industries, competitors, customer pain points, and market triggers.
• Track campaign performance, replies, qualified meetings, and conversion metrics.
• Work directly with the founder to test messaging, verticals, offers, and sales motions.

Requirements:

• 2-5 years of experience in GTM, B2B SaaS, SDR, business development, growth marketing, demand generation, or lead generation.
• Strong understanding of B2B outbound and account-based prospecting.
• Excellent written English communication.
• Ability to research accounts, industries, and decision-makers independently.
• Comfortable using AI tools for content, research, and outreach.
• Self-driven, structured, and able to work remotely with minimal supervision.
• Outcome-oriented mindset with focus on qualified meetings and pipeline generation.

Good to have:

• Experience targeting UK, EU, or US markets.
• Exposure to AI, SaaS, sustainability, energy, video, e-learning, enterprise software, or IT services.
• Experience working directly with founders or early-stage startups.