About the role
What You'll DoStrategy and Market Insight
- Set the marketing strategy and own marketing-sourced pipeline and revenue targets jointly with Sales.
- Talk to customers, prospects and analysts to gather qualitative and quantitative insight.
- Track the competitive landscape to find gaps, opportunities and differentiation.
- Define and execute GTM strategy for each product line across India, APAC, Middle East, US and EU.
- Shape the brand narrative and product positioning that drive adoption and growth.
- Oversee launches, feature rollouts and new market entries.
- Partner with sales leadership to sharpen messaging, playbooks and outreach.
- Give sales clear, usable assets that improve in-market effectiveness.
- Drive co-marketing with HRIS, payments and ecosystem partners.
- Lead demand generation, ABM, content, events, PR, and analyst and review-site presence.
- Optimise conversion funnels and lead acquisition across channels.
- Keep messaging consistent across campaigns, regions and products.
- Embed AI across content, campaigns, personalisation, analytics and workflows.
- Set the standard for how the team uses AI, and build repeatable AI-driven workflows.
- Own funnel analytics, attribution, CAC, payback and MarTech stack performance.
- Review results regularly, find gaps, and refine strategy and execution.
- Lead and develop the current marketing team across performance, content, product marketing, design and marketing operations, across different products and geographies.
- Hire where needed and build a culture of ownership, speed and accountability.
- Hands-on AI skills. You use AI tools and agents yourself every day and can demonstrate real AI-driven marketing results.
- B2B SaaS experience with enterprise or mid-market sales cycles.
- Fintech experience in payments, wallets, payouts or other compliance-sensitive products.
- 12+ years in B2B marketing, including leading large, multi-product, multi-geography teams and managing managers.
- A proven record of owning pipeline and revenue targets.
- Comfort with data, analytics, CRM and marketing automation tools (HubSpot or equivalent).
- Strong written and verbal communication and executive presence.
- Experience in the rewards, incentives and loyalty industry.
- Experience marketing to the US market.
- Scale-up experience (Series B and above).
- Exposure to enterprise-scale ABM.
- You are curious about customers and markets and actively seek insight.
- You balance strategy with hands-on execution.
- You align diverse stakeholders around one clear narrative.
- You stay organised and keep work moving in ambiguous situations.
- First 90 days: Understand products, customers, pipeline and the team. Audit the funnel, MarTech stack and current AI usage. Align with the CEO, Sales and Product on targets and priorities.
- First 6 months: Ship a clear regional GTM and positioning plan for each product. Launch repeatable AI-driven workflows. Put shared pipeline reporting and attribution in place with Sales.
- First 12 months: Deliver measurable growth in marketing-sourced pipeline and revenue, with improved CAC and payback. Run an AI-first marketing organisation with a strong, aligned team.
- Work directly with the CEO, product and sales leaders.
- Own the marketing agenda for a global B2B SaaS and fintech platform.
- Build and lead an AI-first marketing organisation.
- Operate in a collaborative, execution-focused environment.