About the role
Opening for one of the reputed QSR company for the position of Head Marketing - Bangalore
Job Title:
Head – Marketing
Department:
Marketing
About the Role:
Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision.
· Should have a strong marketing background, especially digital & hyperlocal/BTL marketing within the HORECA (Hotels/Restaurants/Cafe) or QSR industry preferably.
· Must have demonstrated customer mapping journeys, innovating interventions to increase customer acquisition (trials) and retention (repeats).
· The marketing function includes various components such strategic brand building, awareness campaigns in newer locations, extensive below-the-line (BTL) initiatives, hyper local online marketing (organic and paid), mobile marketing, SEO, SEM, affiliate marketing all including overall P&L management.
· The candidate should be the internal voice of the customer and could make data-driven decisions regarding opening new QSR, selecting locations & proposing culinary twists basis the taste preferences of people in the regions.
· A demonstrated history in CRM function to nurture customer relationships and drive repeat visits. This includes loyalty programs, customer feedback management, customer segmentation, and personalized marketing campaigns.