About the role
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 50 Great Mid-Size Workplaces 2026 — a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony
As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.
Role Clarity | Head – Marketing & Growth
Role DefinitionThe Head – Marketing & Growth is responsible to lead the organization's marketing and growth agenda by building a strong brand, accelerating B2C and digital revenue, improving customer acquisition and retention, and creating an accountable, data-led marketing function. The role combines strategic leadership with hands-on execution across digital, brand, customer lifecycle, territory and channel marketing.
Key Responsibilities
- Business Growth
- Own the marketing-led B2C growth plan across centres, territories and customer segments.
- Drive growth in patient footfall, home collection, health packages, memberships and digital bookings.
- Create focused recovery and growth plans for underperforming centres and markets.
- Digital, Acquisition and Customer Lifecycle
- Lead performance marketing, SEO, website/app growth, CRM and digital customer journeys.
- Improve customer acquisition, enquiry-to-booking conversion and revenue across key touchpoints.
- Build structured retention, reactivation, reminder and cross-sell programmes to increase repeat business and customer lifetime value.
- Brand and Communication
- Strengthen brand positioning around clinical quality, trust, expertise, technology and customer experience.
- Lead brand campaigns, content, social media, reputation management and new-service communication.
- Ensure consistent brand execution across laboratories, collection centres, digital platforms and partner locations.
- Territory, Doctor and Channel Marketing
- Build measurable local-area marketing programmes for societies, camps, partnerships, centre launches and territory growth.
- Lead doctor and medical marketing, including scientific communication, CMEs, RTMs, new-test launches and the Doctor Growth Programme.
- Provide effective marketing support to B2B, HLM, B2I, FOFO and other business channels through campaigns, proposals, content and activation tools.
- Analytics, Leadership and Execution
- Establish dashboards for revenue, acquisition, conversion, retention, centre performance and marketing ROI.
- Lead annual planning, budget allocation, agency management and disciplined performance reviews.
- Build and develop a high-performing marketing team, including the Senior Manager - Marketing and relevant functional resources.
- Work closely with Sales, Operations, Medical, Technology, Customer Experience and Finance to deliver integrated growth priorities.
Success Metrics:
Commercial and Customer:
- B2C and D2C revenue achievement
- Patient footfall and home-collection growth
- Customer acquisition cost and marketing ROI
- Lead/enquiry conversion and digital funnel performance
- Retention, repeat rate and customer lifetime value
- Brand visibility, trust and consistency
- Centre and territory marketing performance
- Campaign quality, speed and on-time execution
- Team performance and capability development
- Quality of cross-functional execution and reporting
Role Requirements:
- 10-15 years of progressive experience in marketing, growth, digital business or consumer revenue roles, with meaningful team leadership experience.
- Proven ownership of revenue, customer acquisition, digital growth, CRM, retention and marketing ROI.
- Experience in healthcare, diagnostics, retail, consumer services, wellness, insurance or another distributed service business is preferred.
- Strong analytical and commercial orientation, with the ability to convert data into clear priorities and action.
- Hands-on leader who can operate effectively in a fast-growing, mid-sized organisation and move confidently between strategy and execution.
- MBA or postgraduate qualification in Marketing or Business Management preferred.