Head of Marketing - Academy

Position Summary

As the Head Of  Marketing at NxtWave, you will be a key driver of our brand’s growth and market presence. This role requires an exceptional leader who can blend strategic vision with hands-on execution. You will be responsible for overseeing all aspects of marketing, including brand strategy, demand generation, and communication. The ideal candidate is a master of both ATL (Above The Line) and BTL (Below The Line) activities, a problem solver with frugal thinking, and a proven leader who can inspire teams to achieve remarkable results.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies that elevate NxtWave’s brand and drive demand generation.

• Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.

• Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.

Brand Management

• Shape and protect the NxtWave brand, ensuring consistency across all channels.

• Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience.

• Utilize market research and data analytics to refine messaging and positioning.

Team Leadership and Development

• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.

• Build cross-functional collaboration within the marketing team and with other departments.

• Establish clear KPIs and performance metrics to drive accountability and success within the team.

Budget Management

• Develop and manage the marketing budget with a focus on frugal thinking and maximizing ROI.

• Optimize resource allocation across various marketing channels to ensure cost-effectiveness.

• Monitor financial performance and adjust strategies as needed to stay within budget.

Integrated Campaign Execution

• Plan and execute integrated marketing campaigns that align with business objectives.

• Leverage both digital and traditional media to create cohesive and compelling marketing efforts.

• Continuously test, measure, and refine campaigns to ensure effectiveness and efficiency.

Market and Competitor Analysis

• Stay ahead of market trends and shifts in the EdTech sector to keep NxtWave competitive.

• Conduct thorough analysis of competitors' marketing strategies and adjust NxtWave’s approach accordingly.

• Utilize insights from data and analytics to guide marketing decisions and strategy.

Problem Solving and Innovation

• Approach challenges with a problem-solving mindset, identifying innovative solutions that drive growth.

• Encourage a culture of continuous improvement, where new ideas and approaches are tested and adopted.

• Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-efficient.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree preferred.

• Over 10 years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities.

• Proven track record of driving growth and brand success within the EdTech or similar sectors.

• Exceptional leadership skills, with the ability to inspire and guide a diverse team.

• Strong strategic and analytical capabilities, with a focus on data-driven decision-making.

• Excellent communication and interpersonal skills, capable of influencing at all levels.

• Mastery of digital marketing, brand management, and integrated campaign execution.

• Frugal thinker with a passion for optimizing resources to achieve maximum impact.