About the role

Role OverviewThe Senior Marketing Manager / Head of Marketing will be responsible for building and scaling IG Drones’ brand across defence, enterprise, and international markets. This leader will drive strategic marketing, positioning, demand generation, and communication initiatives to cement IG Drones as India’s No.1 Defence & DeepTech Drone Brand.Key Responsibilities1. Strategic Brand PositioningDevelop and execute comprehensive marketing strategy aligned with the company’s growth roadmap and investor expectations.Establish IG Drones as the national leader in Defence, ISR, and AI-powered Drone Systems.Create high-impact brand narratives that reflect Atmanirbhar Bharat, deeptech innovation, and leadership in military-grade drone technology.2. Growth & Demand GenerationLead integrated marketing campaigns to drive lead generation across Defence, PSU, and B2B sectors.Collaborate with Sales and BD teams to create GTM strategies for new products (e.g., FPV Striker, 5G Drone, Drone Simulator).Manage funnel metrics: awareness → engagement → MQL → SQL → deal closure.3. Digital, PR & Communication4. Investor & Stakeholder MarketingSupport fundraising and investor communications — pitch decks, performance updates, and media positioning.Align messaging with investors, partners, and ecosystem stakeholders like iDEX, Startup India, and DRDO.5. Team Leadership & Ecosystem BuildingBuild and lead an agile marketing team including digital, content, PR, and design professionals.Manage creative agencies, PR partners, and event vendors for efficient execution.Establish performance KPIs for brand visibility, lead generation, and engagement ROI.Desired Candidate Profile4–7 years of experience in Marketing Leadership roles, preferably in DeepTech / Defence / Aerospace / Hardware / SaaS industries.Proven track record in brand strategy, B2B marketing, digital marketing, and PR management.Strong understanding of government procurement, defence ecosystem, and industrial technology marketing.Exceptional storytelling, communication, and media relations skills.Experience working in a fast-growth or startup environment preferred.MBA/PGDM in Marketing or Communications from a reputed institute preferred.Performance KPIsLead generation and conversion ratio (Defence, PSU, B2B)Brand visibility & share of voice in national mediaGrowth in digital and community engagement metricsROI from marketing campaigns and eventsInvestor/partner satisfaction & marketing efficiencyWhy IG DronesBe at the forefront of India’s Defence Tech RevolutionWork directly with the Founder & Forbes 30 Under 30 leaderBuild India’s next global drone brandFast-paced, innovation-driven, and mission-oriented culture

Head of Marketing /Senior Marketing Manager

About the role

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