About the role
Our Marketing Lead will own the end-to-end marketing strategy for White Lotus Group, from building brand awareness among high-net-worth individuals (HNIs) to driving qualified leads for our luxury residential projects. This role involves leading a cross-functional team, managing budgets, driving digital and brand campaigns, and working closely with sales, design, and leadership to ensure consistent brand positioning across every touchpoint. If you are a driven marketing leader with a passion for luxury brands and a track record of building impactful campaigns, we would love for you to be part of our team. Ultimately, you should be able to grow our market share, drive qualified leads for luxury residential projects, and ensure a consistent, premium brand experience.
Responsibilities:
- Set specific marketing goals and KPIs aligned with project launches and business targets.
- Plan and track Marketing budgets for the function.
- Design and implement marketing strategies aligned with business targets.
- Develop digital campaigns to increase business metrics.
- Analyse sales and marketing metrics.
- Research the market to identify new opportunities.
- Generate innovative ideas to promote our brand and our products.
- Ensure brand consistency through all marketing channels.
- Increase brand awareness and generate maximum leads and visibility through conventional and unconventional ways.
- Work closely with various teams to ensure brand consistency.
- Find methods to boost SEO and website reach organically.
- Establish a strong, long-term web presence.
- Manage PR activities, coverage, channel partner relationships and media relationships with luxury and lifestyle publications.
- Lead marketing for luxury residential project launches, including experiential events and site activations.
- Drive HNI-focused lead generation through CRM-led nurturing, paid campaigns, and retargeting.
- Build, mentor, and manage a high-performing marketing team of 4-7 professionals; report performance to leadership.