About the role
1. Strategic Planning:
• Develop and implement comprehensive media strategies that align with client
goals and objectives.
• Conduct market research and analyze media trends to inform strategic planning.
• Collaborate with the creative and account management teams to ensure
integrated campaign execution.
2. Media Buying and Negotiation:
• Negotiate and purchase advertising space across various across digital media
channels.
• Build and maintain relationships with media vendors and partners.
• Ensure cost-effective media buying practices to maximize client ROI.
3. Campaign Management:
• Oversee the execution and optimization of media campaigns.
• Monitor campaign performance and provide regular reports to clients and
internal stakeholders.
• Ensure all campaigns are delivered on 9me and within budget.
4. Profit and Loss Management:
• Oversee the P&L for the media planning and buying business unit.
• Develop and implement strategies to drive profitability and revenue growth.
• Monitor financial performance, including revenue, costs, and profitability.
• Identify opportunities for cost savings and revenue enhancement.
• Prepare and present financial reports to senior management.
5. Client Relationship Management:
• Act as the primary point of contact for media-related client inquiries and issues.
• Present media strategies and campaign results to clients.
• Ensure client satisfaction and retention through effective communication and
service delivery.
6. Budget Management:
• Manage and allocate media budgets efficiently.
• Track media expenditures and ensure accurate billing and reconciliation.
7. Performance Analysis and Reporting:
• Utilize analytics tools to measure and analyze campaign performance.
• Provide actionable insights and recommendations for campaign improvement.
• Prepare detailed reports and presentations for clients and senior management.
8. Leadership and Management:
• Lead, mentor, and develop the media planning and buying team.
• Foster a collaborative and high-performance culture within the team.
• Oversee the day-to-day opera9ons of the media planning and buying
department.
Requirement
Bachelor's degree in Marketing, Advertising, Communications, or a related field. A
Master's degree is a plus.
12+ years of experience overall
Minimum of 12 years of experience in media planning and buying, with at least 7 years in
a leadership role.
In-depth knowledge of media planning and buying processes across various channels.
Proven track record of managing large-scale media budgets and successful campaigns.
Strong negotiation and vendor management skills.
Excellent analytical and problem-solving abilities.
Proficiency in media planning and analytics tools.
Experience in P&L management and financial oversight of a business unit.
Ability to thrive in a fast-paced, dynamic environment
.