About the role
The core responsibilities for the job include the following:
Digital Storefront Strategy:
- Own the merchandising strategy across Slikk's app and mobile web platforms.
- Define how customers discover products, brands, trends, and campaigns.
- Build merchandising frameworks that balance customer relevance, business priorities, and brand visibility.
- Create a best-in-class discovery experience for shoppers.
Homepage, Navigation, and Discovery:
- Own homepage architecture, navigation strategy, category storefronts, collections, and campaign placements.
- Design data-driven wireframes and merchandising journeys that improve customer engagement and conversion.
- Continuously optimize placement strategies based on performance data and customer behavior.
- Develop scalable merchandising playbooks for launches, campaigns, trends, and seasonal moments.
Curation and Trend Leadership:
- Create compelling edits, collections, and discovery moments that inspire customers.
- Translate cultural trends, social signals, and customer insights into merchandising actions.
- Ensure Slikk remains relevant, fresh, and differentiated in its customer experience.
Performance and Optimization:
- Own key metrics, including conversion rate, traffic distribution across categories, click-through rates, and engagement metrics.
- Drive experimentation through A/B testing of layouts, collections, placements, and customer journeys.
- Partner closely with analytics and product teams to identify opportunities for optimization.
Cross-Functional Leadership:
- Partner with Category, Curation, Marketing, Product, Design, and Analytics teams to align merchandising priorities.
- Influence category visibility strategies and launch plans through data-backed recommendations.
- Act as the voice of the customer in discovery and merchandising decisions.
Team Building:
- Build and lead Slikk's merchandising and discovery function.
- Hire, mentor, and develop a high-performing team as the business scales.
- Establish operating processes, reporting structures, and merchandising best practices.
Requirements:
- 10+ years of experience in digital merchandising, on-site merchandising, e-commerce merchandising, category merchandising, or related functions.
- Proven experience owning homepage strategy, category discovery, collections, campaigns, and customer journeys for a large-scale e-commerce business.
- Strong understanding of fashion, beauty, lifestyle, and consumer trends.
- Demonstrated ability to use customer and performance data to influence conversion and engagement outcomes.
- Deep understanding of digital customer behavior and merchandising levers.
- Experience partnering closely with Product, Design, Growth, and Category teams.
- Strong commercial acumen combined with customer-centric thinking.
- Prior experience building or leading merchandising teams is preferred.