Head of performance marketing

Own and drive profitable growth through performance marketing by scaling proven acquisition channels, building new growth engines, and creating a high-performing team across all NxtWave products (Academy, Intensive, NIAT, and future launches).

• Achieve monthly planned leads and enrollments with 95%+ forecast accuracy at channel and product level

• Scale monthly leads, enrollments, and revenue while reducing CPL and CAC across products

• Own end-to-end funnel performance (Lead → Application → Enrollment)

• Increase performance marketing contribution from ~20% to ~60% of total business growth

• Build and own forecasting models, growth plans, and weekly/monthly performance reviews

• Drive strong ownership of unit economics, ROI, and profitability

• Scale Google & Meta as primary growth engines

• Launch and scale new acquisition channels, including:

  • Snapchat

  • Affiliates & Partnerships

  • Media Buying

  • Native Advertising

  • GPT / AI-driven ad platforms

• Set up performance marketing from scratch for new product launches

• Own retargeting strategy across platforms to maximize conversion efficiency

• Own MarTech stack for performance marketing including tracking, attribution, and data flow

• Deep expertise in retargeting and conversion setup:

  • Pixels, SDKs, conversion events

  • Custom audiences and remarketing logic

• Drive best-in-class message-based performance campaigns:

  • WhatsApp, SMS, Email

  • Journey design, trigger logic, and performance optimization

• Ensure high data accuracy across CRM, ad platforms, and analytics systems

• Build, manage, and upskill a high-performing performance marketing team

• Define clear channel ownership, KRAs, and review cadence

• Establish strong experimentation frameworks, dashboards, and reporting systems

• Drive operational rigor, speed of execution, and accountability across the team

• Work closely with Product, Presales, Ops, and Tech to reduce funnel leakages

• Partner with Brand & Content teams to align performance goals with brand narrative and messaging

• Translate business goals into actionable performance and growth strategies

• 6–10 years of experience in performance marketing

• Strong hands-on expertise in Google & Meta Ads

• Experience managing ₹50L–₹2Cr+ monthly budgets

• MarTech, retargeting, and tracking expertise (9–10/10 proficiency)

• Message-based performance marketing expertise (WhatsApp, SMS, Email – 9–10/10 proficiency)

• Proven ability to build, lead, and scale teams

• Deep understanding of funnels, attribution, and unit economics

• Ownership mindset with strong business judgment

• Comfortable operating in high-growth, high-accountability environments

• Data-driven, detail-oriented, and execution-focused

• Someone who sees performance marketing as a revenue and growth engine, not just media buying or lead generation engine