About the role
- Experience of 7-12 years driving performance marketing in consumer tech or services
- Hands on experience in strategizing and executing campaigns across digital marketing channels like Meta, Google, Youtube, affiliates, CRM
- Have managed the scale of 2 Cr INR+ monthly spends
- Led a team (5+) for at least 5 years
- Experience in-app marketing in India
- Experience in strategizing organic growth for products - SEO, ASO, Referrals, content marketing
- Deep knowledge of retention marketing and CRM- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Key traits :
- Data driven
- First principle thinking, experimentation mindset
- Ability to strategize campaigns with unit metrics like CAC and RoAS
- Open to learning and collaborating with other teams