About the role

About Us:Welcome to Magenta Mobility, where innovation drives our three dynamic business verticals: EV Fleet Logistics, EV Chargers Solutions & EV Software Technology. With a passion for sustainable solutions, we empower the future of mobility, seamlessly integrating cutting-edge technologies across diverse sectors. Join us in redefining the landscape of electric vehicle ecosystemAbout the Role: We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.You will own the complete performance marketing funnel — traffic → leads → qualified customers → bookings → vehicle deployment → repeat / referral — with a clear focus on profitable growth.This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.
KEY RESPONSIBILITIES: 1. Own Growth & Customer Acquisition

Own B2C customer acquisition across all digital channels.
Build scalable acquisition engines for multiple cities and customer segments.
Drive leads, bookings, activations and revenue, not vanity metrics.
Develop city-wise and vehicle-wise acquisition strategies.
Identify new customer segments, channels and growth opportunities.

2. Performance Marketing: Own and scale campaigns across:

Google Ads / Performance Max
Meta Ads
YouTube
Programmatic / Display
App-install & re-engagement campaigns
Affiliate / partner channels
SEO + organic acquisition
Emerging digital channels

Continuously optimise:CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback3. Full-Funnel OwnershipBuild measurement and optimisation across:Ad → Landing Page → Lead → Calling → KYC → Booking → Vehicle Allocation → First Payment → Active CustomerWork closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.4. City-Level GrowthCreate a city-wise growth playbook covering:

Market potential
Target customer profile
Acquisition cost
Channel mix
Competitor activity
Pricing / offers
Conversion rates
Fleet availability
Revenue potential

Allocate marketing budgets dynamically based on city-level ROI and fleet availability.5. Data & AnalyticsBuild a robust performance dashboard covering:

Marketing spend
Leads
Qualified leads
Bookings
Activations
CAC
Conversion rate
Revenue
ROAS
Customer LTV
Payback period
Channel performance
City performance
Campaign performance

Ensure every marketing rupee can be traced to a business outcome.6. Experimentation & GrowthCreate a high-velocity testing culture.Test:

Creatives
Offers
Pricing
Landing pages
Audiences
Messaging
Lead forms
Customer journeys
Retargeting
Referral programmes
WhatsApp / CRM journeys

Test → Learn → Scale → Kill7. CRM & RetentionPartner with CRM/Product teams to improve:

Lead nurturing
WhatsApp journeys
Abandoned-lead recovery
Booking conversion
Customer activation
Repeat rentals / subscriptions
Referrals
Reactivation

The objective is not simply to acquire customers — it is to acquire profitable customers.8. Team LeadershipBuild and lead a high-performance growth team covering:

Performance marketing
Growth analytics
Creative
CRM
Marketing operations
Agency / partner management

Set clear weekly and monthly targets and establish a strong test-and-learn culture.We are looking for someone who:

Has 8–12+ years of performance/growth marketing experience.
Has scaled a B2C business aggressively.
Has managed significant monthly digital marketing budgets.
Has strong expertise in Meta + Google ecosystem.
Is extremely comfortable with data and dashboards.
Understands unit economics, not just media metrics.
Has experience with high-volume lead-generation businesses.
Has worked with sales / call-centre driven funnels.
Has experience scaling across multiple cities.
Has strong experimentation and growth mindset.
Can operate comfortably in a fast-paced, high-accountability environment.

Head - Performance Marketing

About the role

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