About the role
Location: Gurugram
Work Mode: Work from Office (5 Days a Week)
Experience: 5–8 Years
Employment Type: Full-Time
Qualification: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field
Job Summary
Key Responsibilities
Manage lead generation campaigns, remarketing, audience targeting, and conversion funnels.
Monitor and improve key metrics such as CPL, CAC, ROAS, ROI, CTR, and conversion rates.
Conduct keyword research, competitor analysis, and A/B testing of ads, audiences, and landing pages.
Develop performance dashboards using Looker Studio and analyze attribution models.
Manage bidding strategies, campaign budgets, and automated optimization.
Prepare performance reports and collaborate with SEO, content, design, and sales teams.
Requirements
Experience with GA4, Google Tag Manager, Looker Studio, Google Search Console, and Google Merchant Center.
Strong understanding of PPC, performance marketing, lead generation, remarketing, CRO, and attribution models.
Knowledge of Manual CPC, Target CPA, Target ROAS, and Maximize Conversions bidding strategies.
Strong analytical, communication, and stakeholder management skills.