Hudle - Social Media Manager

Here’s the roles and responsibilities in detail:

1. Content Operations - Lead and mentor the Social Media Executive and other contributors (designers, freelancers, etc). All content will be created in-house.
2. Content Creation: Strong command of Instagram and short-form video content. Bonus: Canva, Figma, InShot or any editing tool. Visit sports venues/courts to shoot original content (reels, highlights, BTS, interviews) during/post working hours. Assist in ideating and producing high-quality content: short-form videos, carousels, reels, stories, and creatives.
3. Reporting: Create fortnightly/monthly/quarterly content reports, aligning with marketing goals, events, and brand moments.
4. Real-Time Marketing: Lead and oversee on-ground content capture alongside the Social Media Executive — ensuring key events, player stories, and community moments are documented through real-time content that aligns with brand strategy and storytelling goals.
5. Internal Collaborations: Collaborate with the business teams to generate creative ideas for social media campaigns, venue launches, promotions, in-app banner designs, etc.
6. Research & Insight - Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Research competitor activity, algorithm updates, best practices, emerging platforms, and digital trends to inform the social media strategy.
7. Social Media hygiene - Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.
8. External Collaborations - Manage social media collaborations, including partnerships with influencers and other brands.
9. Offline activities - Actively covering offline activities, engaging with customers, and internal staff to create original and sustainable content.
10. Design - Being an internal design and editing export to publish content at high speeds.

Requirements:

• 3–5 years of experience managing social media for a brand (startup, lifestyle, fitness, or youth-centric preferred).
• Proven ability to own and scale a brand’s online voice and presence.
• Strong understanding of what performs on social, and how to balance creative intuition with performance data.
• Experience leading small teams, agencies, or freelance creators.
• Comfortable being hands-on — from content planning, content creation to being on the field for key content capture moments.
• Passion for sports IS A MUST — you play, watch, or vibe with the lifestyle. If you play pickleball/padle its a plus.