About the role
WPP Production is the unified global production company that brings together WPP's content producers, studios, and craft experts into one connected organization. We combine world-class human creativity with next-generation technology to originate, design, and deliver multi-channel content systems at scale.
Built for borderless collaboration and powered by deep craft expertise, WPP Production is the production engine designed for today's always-on, AI-driven marketing world. WPP Production is part of WPP, the creative transformation company.
What does a Hybrid Editor do at WPP Production?As a Hybrid Editor, you will play a critical role in creating engaging visual content through motion graphics, animation, video editing, and visual storytelling. You will collaborate with creative teams, designers, content creators, and clients to develop high-quality multimedia assets that enhance brand engagement and marketing effectiveness.
You will leverage your expertise in video editing, motion design, visual effects, and emerging AI-powered creative tools to produce compelling content across multiple digital platforms and channels.
Key Responsibilities- Create visually compelling motion graphics, animations, and video content for digital platforms and marketing campaigns.
- Design and execute animation projects using industry-standard tools including Adobe After Effects, Adobe Premiere Pro, and other motion design software.
- Develop engaging visual storytelling solutions that effectively communicate complex concepts and brand messages.
- Incorporate typography, visual effects, transitions, sound design, and animation techniques to elevate content quality and audience engagement.
- Adapt and optimize motion graphics and video assets for various screen sizes, resolutions, formats, and platforms.
- Collaborate closely with graphic designers, video editors, copywriters, content creators, and creative directors.
- Participate in project ideation, storyboarding, and creative concept development.
- Manage multiple projects simultaneously while maintaining quality standards and meeting deadlines.
- Work directly with clients and stakeholders to understand project goals, gather feedback, and execute revisions.
- Ensure all creative outputs align with brand guidelines and client expectations.
- Contribute innovative creative ideas and motion design solutions that enhance overall campaign effectiveness.
- Stay current with industry trends, emerging technologies, AI-powered creative tools, and best practices in motion graphics and video production.
- Support production workflows while ensuring timely delivery within budget requirements.
- Degree or Diploma in Design, Fine Arts, Multimedia, Animation, Visual Communication, or a related field.
- Proven experience as a Motion Graphics Designer, Hybrid Editor, Video Editor, or similar creative role.
- Strong portfolio showcasing motion graphics, animation, visual storytelling, and video editing capabilities.
- Advanced knowledge of:
- Adobe After Effects
- Adobe Premiere Pro
- Motion Graphics Design Tools
- AI-Powered Creative Tools (GenAI platforms)
- Strong understanding of animation principles, typography, composition, and visual storytelling.
- Experience creating content for digital, social, marketing, and multimedia channels.
- Strong creative thinking and problem-solving abilities.
- Excellent attention to detail and quality standards.
- Ability to manage competing priorities and multiple project deadlines.
- Strong organizational and time management skills.
- Excellent verbal and written communication skills.
- Ability to present creative concepts and clearly articulate ideas.
- Strong stakeholder management and collaboration capabilities.
- Design and create engaging motion graphics, animations, transitions, and visual effects across multiple media formats.
- Produce polished video content using industry-leading editing tools and post-production techniques.
- Translate concepts, messages, and narratives into compelling visual experiences.
- Apply strong design principles, aesthetics, layout, colour theory, and typography to all creative outputs.
- Leverage Generative AI and emerging creative technologies to improve efficiency and creative execution.
- Effectively partner with clients, creative teams, and project stakeholders throughout the creative lifecycle.
- Manage multiple assignments while consistently meeting deadlines and maintaining quality standards.
- Remain current on industry trends, animation techniques, technologies, and creative best practices.
- Experience with Cinema 4D or other 3D animation software.
- Knowledge of visual effects (VFX) workflows.
- Experience producing content for global brands and international campaigns.
- Experience creating social-first and digital-first content.
- Familiarity with AI-assisted content creation and motion design tools.
- Experience working within creative agencies, production studios, or marketing organizations.
- Understanding of sound design and audio post-production techniques.
- Experience within advertising agencies, creative production studios, content production environments, or marketing services organizations.
- Experience supporting multi-channel campaigns across digital, social, video, and broadcast platforms.
- Experience working on large-scale global brand accounts.