Inbound Marketing Manager

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.

• Develop content that attracts high-intent B2B prospects
• Write conversion-focused content designed to generate conversations and pipeline
• Test content angles, messaging, and formats based on performance
• Build messaging around buyer pain points, intent, and the customer journey

• Turn comments, profile views, engagement, and inbound messages into sales conversations
• Initiate natural, value-driven DMs with engaged prospects
• Qualify inbound opportunities and move them into the sales funnel
• Generate consistent qualified leads and booked calls from organic content

• Engage with prospects through comments, DMs, and relationship-building
• Nurture leads through strategic follow-ups and educational content
• Build trust with potential buyers over time
• Strengthen founder positioning and personal brand authority

• Build simple funnels from content → engagement → conversation → booked call
• Create lead magnets, nurture flows, and conversion-focused assets
• Identify funnel bottlenecks and improve conversion rates
• Track which content and conversations contribute to pipeline

• Work directly with the founder on messaging, positioning, and lead quality
• Share audience insights, objections, and market feedback
• Refine content based on real prospect conversations
• Support broader demand generation and organic growth initiatives

• 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
• Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
• Excellent copywriting, hooks, storytelling, and messaging skills
• Strong understanding of B2B buyer journeys and sales funnels
• Experience turning audience engagement into qualified conversations
• Strong relationship-building and communication skills
• Analytical mindset with the ability to optimize based on performance
• Comfortable working independently during U.S. business hours

• Experience growing founder-led or executive personal brands
• Experience with B2B services, SaaS, consulting, agencies, or professional services
• Experience building lead magnets and nurture sequences
• Understanding of pipeline attribution and demand generation
• CRM and lead-tracking experience

You consistently generate qualified B2B conversations and booked calls from content, not simply impressions and followers.

Key KPIs include:

• Qualified inbound conversations
• Inbound pipeline contribution
• Content-to-conversation conversion
• Conversation-to-call conversion
• Quality of audience engagement
• Consistent growth in relevant B2B audience reach

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding