About the role
We are looking for a performance-driven Influencer Marketing professional to lead and execute influencer collaborations for ImpactGuru. This role will focus on end-to-end influencer campaigns, including agency coordination, direct outreach, and driving high-impact content across Instagram and YouTube to support fundraising campaigns.
The candidate will have responsibilities across the following functions:
Influencer Sourcing and Outreach:
- Identify and onboard relevant influencers (micro to mid-tier and niche creators).
- Execute large-scale direct outreach via DMs, emails, and networks.
- Build and maintain a strong influencer pipeline across categories.
Campaign Execution:
- Plan and execute influencer campaigns for ImpactGuru fundraisers.
- Drive content output across Instagram (Reels, Feed) and YouTube (Shorts/Long-form).
- Ensure campaigns align with storytelling, urgency, and conversion goals.
Agency and Partner Coordination:
- Manage relationships with influencer marketing agencies.
- Coordinate deliverables, timelines, and performance tracking.
- Negotiate commercials and ensure cost-effective collaborations.
Content and Collaboration Management:
- Brief influencers on: Campaign narrative, Key messaging and CTAs.
- Ensure quality, authenticity, and timely delivery of content.
- Drive collaborative posts (collabs, tags, cross-posting).
Performance Tracking and Optimisation:
- Track key metrics: Reach, engagement, CTR, conversions.
- Identify top-performing creators and formats.
- Optimise campaigns based on performance insights.
Cross-Channel Integration:
- Work closely with: Performance marketing (Meta/Google), Content and creative teams.
- Ensure influencer content feeds into: Paid campaigns (whitelisting/boosting), Retargeting funnels.
Requirements:
- 2-5 years of experience in Influencer Marketing / Creator Partnerships.
- Proven experience in: Agency coordination and negotiations, Direct influencer outreach at scale.
- Strong understanding of: Instagram (Reels, Collabs), YouTube (Shorts + long-form).
- Ability to manage multiple campaigns simultaneously.
- Data-driven mindset with focus on performance and ROI.
Preferred:
- Experience in social impact/healthcare/fundraising campaigns.
- Network of influencers across relevant categories.
- Familiarity with UGC + performance marketing integration.
What Success Looks Like:
- Consistent pipeline of high-quality influencer collaborations.
- Increased reach, engagement, and conversions from influencer campaigns.
- Strong integration of influencer content into paid media funnels.