About the role
Requirements:
- Strong hands-on experience in Performance / Growth Marketing.
- Strong knowledge of paid media campaign strategy and optimisation.
- Experience with lead generation and full-funnel acquisition.
- Strong understanding of GA4, conversion tracking, and attribution.
- Experience analysing ROI, ROAS, CAC, CPL, and conversion metrics.
- Experience with A/B testing, audience segmentation, and budget optimisation.
- Strong analytical, reporting, and data interpretation skills.
- Good understanding of SEO and SEM fundamentals.
- Strong stakeholder communication and collaboration skills.
Must Have Skills:
- B2B / B2C Sales
- Performance Marketing
- Google Ads
- Meta Ads Manager
- Paid Media Campaign Management
- Lead Generation
- Campaign Strategy and Optimization
- Google Analytics 4 (GA4)
- Conversion Tracking and Attribution
- ROI / ROAS / CAC Analysis
Additional Information:
- Minimum 3 years of relevant experience required.
- Prior EdTech / Education industry experience is required.
- Proven experience in Performance Marketing / Growth Marketing is mandatory.
- Graduate degree required; MBA preferred.
- This position is open PAN India.
- Candidates with only traditional sales experience and no hands-on performance marketing experience may not be relevant.
- 15 years of full-time education is required.