About the role
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- 12+ years of experience in integrated media buying, with a proven track record of leading high-performing teams and delivering successful media campaigns.
- Strong expertise in both traditional and digital media buying (TV, radio, print, display, search, social, OTT, programmatic, etc.).
- Experience managing large-scale media budgets and multi-million-dollar campaigns.
- Prior experience in a senior leadership role, managing teams and driving business outcomes.
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Skills & Knowledge:
- Deep understanding of integrated media planning and buying strategies, including cross-channel and omni-channel approaches.
- Strong negotiation skills and proven ability to secure the best media rates and placements.
- Expertise in data analytics, performance measurement, and campaign optimization.
- Proficiency in media planning and buying tools (e.g., DSPs, Google Ads, Meta Ads, Nielsen, Comscore, etc.).
- Strong leadership and team management skills, with experience in mentoring and developing talent.
- Excellent communication skills, both verbal and written, with the ability to communicate complex strategies and results to senior stakeholders.
Preferred Qualifications:
- Experience within a large global brand or within industries like automotive, technology, or CPG.
- Advanced knowledge of programmatic buying, real-time bidding (RTB), and data management platforms (DMPs).
- Familiarity with marketing automation platforms and CRM tools.
- Advanced proficiency in Excel, PowerPoint, and analytics tools (e.g., Tableau, Google Data Studio).
- MBA or advanced degree in a related field.