About the role
What will you do?1. Build & Grow Regional Creator Networks (90% of the role)
- Research and identify student, education, study-abroad, lifestyle and Gen-Z creators across your assigned region.
- Build and maintain a strong pipeline of relevant creators across platforms such as TikTok, Instagram, YouTube and other region-specific platforms.
- Creator Outreach & Onboarding: Identify emerging/micro creators with strong student audiences and engagement.
- Reach out to creators, initiate conversations and communicate potential partnership opportunities.
- Follow up with creators and move them through the onboarding process.
- Ensure creators are onboarded and activated within agreed timelines.
- Maintain accurate creator databases, outreach trackers and campaign records on CRM.
- Work closely with Regional Partnerships teams to support market-specific marketing initiatives on the B2B side.
- Ability to ideate and execute Reels, short-form videos, carousels, stories, memes and static content
- Grow amber’s social media channels in respective international market
- Cross team function with Global team on design & creatives for Social media channels
Language proficiency: Candidates should be fluent/native-level in the primary regional language mentioned above, with strong working English.
Who are we looking for?
- 0–2 years of experience in marketing, influencer marketing, partnerships, social media, sales, community building or a similar role.
- Strong understanding of local social media culture and creator ecosystems.
- Comfortable researching and finding creators online. strong communication and relationship-building skills.
- Comfortable with influencers outreach, follow-ups and high-volume execution.
- Highly organised and able to maintain trackers and manage multiple conversations simultaneously.
- Proactive, curious and willing to take ownership rather than wait for instructions.
- Strong written and verbal communication skills in English + the relevant regional language.
- Good understanding of Gen-Z/student audiences is a strong advantage.
- Comfortable working with teams across different time zones.
- Previous experience working with influencers, creators, student communities or education brands.
- Experience using TikTok, Instagram, YouTube or creator discovery tools.
- Existing knowledge of local creator communities or a personal network of relevant creators.
- Experience with Google Sheets/Excel, CRMs, Data analysis
What success looks likeIn this role, you will be measured by your ability to build a scalable regional creator network and turn that network into active marketing partnerships.Key success metrics may include:
- Number and quality of relevant creators identified
- Creator outreach and response rates
- Number of creators successfully onboarded
- Campaign/content output from the creator network
- Speed and consistency of execution
- Finding creators independently
- Conducting outreach in the regional language
- Speaking with creators and negotiating basic collaborations
- Understanding local social-media trends and creator behaviour
- Working across different time zones
- Supporting multiple markets when required
Why join amber’s marketing team?
- Work directly on international markets and regional growth.
- Get hands-on experience across Influencer Marketing, Partnerships and Growth Marketing.
- Work with creators across multiple countries and cultures.
- Own a regional market and see your work directly contribute to amber’s expansion.
- Opportunity to grow in a rapidly scaling global business.