About the role
Role SummaryThe AVP – Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions.
Key Objectives
- Drive revenue growth through digital channels
- Build and scale performance marketing engines
- Strengthen brand presence across digital platforms
- Optimize customer acquisition cost (CAC) and improve ROI
- Lead digital transformation initiatives across marketing functions
Core Responsibilities1. Digital Strategy & LeadershipDefine and execute a comprehensive digital marketing roadmapAlign digital initiatives with overall business and revenue goalsLead, mentor, and scale a high-performing digital marketing team2. Performance Marketing3. SEO & Organic GrowthDevelop and execute SEO strategy (technical, on-page, off-page)Drive organic traffic growth and improve keyword rankingsManage content strategy aligned with search intent4. Content & Brand MarketingOversee content marketing, social media, and brand storytellingEnsure consistent brand voice across platformsCollaborate with design and content teams for high-impact campaigns5. Marketing Analytics & AutomationBuild a strong data analytics frameworkTrack KPIs: CAC, LTV, ROAS, CTR, conversion ratesLeverage tools like Google Analytics, HubSpot, Salesforce, MixpanelImplement and optimize marketing automation workflows6. Customer Lifecycle ManagementImprove lead nurturing, retention, and engagement strategiesWork closely with sales and customer success teamsOptimize funnels from awareness → conversion → retention7. Budget & Vendor ManagementManage large-scale digital marketing budgetsOptimize spend across channels for maximum ROIHandle agencies, partners, and marketing tools/vendors
Must-Have SkillsTechnical SkillsExpertise in Performance Marketing (PPC, Paid Social)Strong understanding of SEO, SEM, and analytics toolsExperience with marketing automation platformsData-driven mindset with strong analytical skillsLeadership & Strategic SkillsProven ability to lead and scale teamsStrong stakeholder management (CXOs, sales, product teams)Strategic thinking with execution excellence
Good-to-Have SkillsExperience in B2B / SaaS / D2C environmentsKnowledge of growth hacking frameworksExposure to AI-driven marketing toolsExperience managing global campaignsExperience Requirements10–15+ years in digital marketingAt least 3–5 years in leadership rolesProven track record of driving revenue via digital channelsExperience handling multi-channel marketing budgets