About the role
We are looking for a creative and data-driven Content and Social Media Manager to plan, create, and manage content across social media platforms, driving brand awareness, engagement, and audience growth.
Responsibilities:
- Independently conceptualise, shoot, and edit short-form video content (Reels/Shorts) — full creative ownership from idea to final cut, not restricted to a single brand style or template.
- Design and edit visual content using Canva or any other design/editing tool of choice
- Write engaging captions, copy, and content briefs.
- Track performance metrics (reach, engagement, follower growth, conversions) and optimise content strategy accordingly.
- Collaborate with design, performance marketing, and SEO/AEO teams for integrated campaigns.
- Stay updated on platform trends, algorithm changes, and content formats.
- Manage community engagement (comments, DMs) and brand reputation online.
- Coordinate with influencers/creators when required.
Requirements:
- Minimum 1 year of experience in content/social media management with a proven track record of growing accounts and engagement.
- Strong understanding of social media platforms, trends, and content formats.
- Hands-on video editing skills using any tool of their choice (CapCut, Premiere Pro, InShot, Canva, etc. ) — tool flexibility is welcomed, not restricted.
- Ability to conceptualise and produce content independently, without being confined to a predefined brand template or style.
- Excellent written and verbal communication.
- Analytical mindset to interpret engagement/performance data.