About the role
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Identify and target potential clients across industries.
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Build and maintain a strong pipeline of leads.
- Cold calling - 30 to 40 calls a day
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Collaborate with strategy and creative teams to develop pitch decks.
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Present the agency’s capabilities confidently to senior-level clients.
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Drive the pitch process end-to-end — from brief to proposal to closure.
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Assess client needs and marketing challenges.
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Qualify leads based on budget, scope, and long-term potential.
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Recommend the right creative or digital solutions based on client goals.
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Build strong rapport with potential and existing clients.
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Act as the primary point of contact during early engagement.
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Maintain a warm long-term network for future opportunities.
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Track industry trends, competitor activities, and client movements.
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Identify opportunities for new service offerings.
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Share actionable insights with the leadership team.
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Meet monthly/quarterly business acquisition targets.
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Work with finance to define pricing and commercial structures.
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Ensure smooth handover of closed accounts to the servicing team.
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Strong communication and presentation skills.
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Ability to articulate creative and digital solutions clearly.
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Confident in pitching and negotiating with decision-makers.
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Awareness of creative campaigns, social media, performance marketing, and content.
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Ability to understand and convert briefs into business opportunities.
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Persuasive, confident, and relationship-driven.
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High ownership and accountability.
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Hustler mentality with structured thinking.
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Comfortable working in fast-paced agency environments.
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3–6 years of BD or sales experience in a creative/digital agency.
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Proven track record of closing clients or hitting revenue targets.
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Strong network in the marketing/brand ecosystem preferred.
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Ability to work collaboratively with internal teams.