About the role
- Set up and manage YouTube video campaigns in Google Ads based on campaign requirements.
- Assist with campaign targeting, budgets, bidding, audiences, and ad setup.
- Monitor campaign delivery, pacing, and performance on a regular basis.
- Perform basic campaign optimizations based on performance and delivery.
- Track and analyze key YouTube KPIs such as Impressions, Views, View Rate (VTR), CPV, CTR, Reach, and Frequency.
- Conduct campaign QA and identify setup or delivery issues.
- Troubleshoot basic campaign issues and escalate complex issues when required.
- Support campaign reporting, data validation, and performance updates.
- Maintain campaign documentation and ensure accuracy across campaign setups.
- Collaborate with senior campaign managers and internal teams to ensure smooth campaign execution.
- Work with US-based teams and support PST working hours.
- 1–2 years of experience in digital advertising, campaign management, or ad operations.
- Practical knowledge of Google Ads, preferably with YouTube/video campaigns.
- Understanding of basic digital advertising and YouTube campaign KPIs.
- Good analytical and problem-solving skills.
- Strong attention to detail and ability to manage multiple campaigns.
- Good Excel/Google Sheets and reporting skills.
- Strong written and verbal communication skills.
- Willingness to work PST timings.
- Prior experience working with US-based clients or teams.
- Experience with YouTube campaign optimization and troubleshooting.
- Google Ads certification is a plus.