About the role
Role-Client Partner / Director — Digital Media Sales
Location Mumbai, India (client and agency facing)
Function Sales & Business Development — Digital Media, Programmatic Advertising, AdTech / MarTech
Experience 3–5+ years in digital media sales, ad sales, audience data, programmatic or ad tech B2B sales
What you will be selling ▪
The moat. LSI® + ESI — deterministic income and lifestyle signal, not modelled inference or third-party cookie proxies. Nobody else in this market has it. ▪ Precision at scale. 920M+ profiles, 585M+ MAIDs, building-level and pin-code targeting across urban and rural India, 106 ready audience segments over 18 industries. Native to Meta, DV360 and The Trade Desk, plus curated PMP and programmatic guaranteed deals via SSP partners. ▪ Expansion. Geomarketeer (location intelligence) and KARMA (data enrichment and CLV) run on the same backbone. One relationship, three revenue lines.
Key responsibilities ▪
A number, and the route to it. New business development and account expansion, first call to signed SOW — full pipeline ownership, forecasting and quota accountability. ▪ Three routes to revenue. Key account management on anchor clients, new logo acquisition, and the media agency and holding-group channel. ▪ Eight priority verticals. Real Estate, Auto OEMs, Travel & Hospitality, Healthcare & Pharma, Q-commerce & D2C, BFSI, FMCG & QSR, Fuel & EV. ▪ The 28-day pilot engine, and platform partnerships. Weekly KPI readouts, commercial conversation opened in Week 3, SOW closed by Week 4. Plus DSP and SSP data-marketplace listings and curated deals — distribution is leverage.
Required experience and skills ▪
3–5+ years in digital media sales, ad sales, audience data or ad tech. Meta, Google or YouTube,
The Trade Desk, DV360, InMobi, PubMatic, Magnite, Amazon Ads, or a GroupM / Publicis / Omnicom / Dentsu trading desk is the shortest path into this role. ▪ You answer in the meeting, not the follow-up. CPM, CPC, CPL, CPA, ROAS, CTR, reach and frequency, ABO versus CBO, Custom and Lookalike Audiences, RTB, PMP and programmatic guaranteed, DMP and CDP concepts, incrementality and attribution — without a deck in front of you.