About the role
Review and team Management
- Monitoring and driving cluster level activation team
- Dashboards for management review
- Budget management
- Monitoring and optimising cost of enquiry and conversion through BTL
HO led BTL
Theme based BTL
- Planning and executing theme based BTL for brands.
- Agency pitch for evaluating cost and innovative idea.
- Route plan coordination with field team
- Execution monitoring and ROI
- Quick enquiry monitoring and focus on LEBR conversions.
Exhibitions
- Participation in EV expos.
- Cost negotiation with exhibitors.
- Creative for vehicle display.
- Execution and monitoring ROI.
Launch events
- Planning launch events
- Launch theme
- Hotel booking through Admin.
- Invites to key stake holders.
AO Led BTL
- Conceptualization of BTL at AO as per market need.
- Setting up process and monitoring of AO led BTL.
- LEBR monitoring.
- Monthly budget monitoring.
- Cluster wise, agency wise ROI monitoring
Agency empanelment
- On boarding of agencies
- Agency rate card