About the role
Responsibilities:
- Mobile App Telemetry and User Journeys: Partner with our developers to implement and manage Mixpanel, Amplitude, or PostHog across iOS/Android. Track micro-interactions, screen heatmaps, and user journeys to eliminate onboarding friction and optimize conversion funnels.
- Wallet Analytics and Digital Engagement: Analyze end-to-end wallet behavior, including stored balance top-ups, cashback redemptions, breakage rates, QR bill splitting, and gifting velocity. Correlate digital wallet activity directly with physical venue visits and table spend.
- Guest Retention and Demographic Profiling: Build guest retention cohorts, evaluate cross-venue migration patterns, and analyze specialized guest segments (e. g., cabin crew, ladies' night, VIPs) linked directly to itemized POS checks.
- F& B Sales Velocity and Commercial Intelligence: Mine Lightspeed POS, SevenRooms reservation, and inventory data to track dish/beverage sales velocity, menu item profitability, server performance, and payment processing (MDR and IC++) rate optimization.
- Product Evolution: Help design data-driven relevance, recommendation, and ranking logic for upcoming social discovery features using historical transaction and behavioral data.