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Tata Play Fiber

Posted 7 Oct 2026

Lead Retail Sales

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Employment
Full time
Posted
7 Oct 2026

About the role

What you’ll be doing:

Responsible for building and expanding our retail network, driving seller acquisitions, training Retailers/sellers to maximize their sales potential and developing strategies to increase market share and achieve sales targets, additionally creating and sharing dashboards to monitor performance and inform decision-making.


“Another important activity is to ensure high visibility at all retail points through merchandising by merchandisers.”

Key Skillset:

·Proven experience as a Retail Sales Manager or similar role, with a track record of building retail networks and driving sales growth

·Proficient in data analysis and dashboard creation, with experience in CRM and sales management software

·Strong leadership skills and experience managing a team.

·Excellent communication, negotiation, and interpersonal skills.

·Ability to work in a fast-paced environment and adapt to changing market dynamics.

·Strategic thinker with a strong business acumen and problem-solving skills



What you’ll bring to the team:

·Retail Network Development:

oIdentify, recruit, and onboard new retailers to join our retail network.

oDevelop strategies to expand retail presence and increase market penetration.

·Retailers Training:

oDesign and implement training programs for retailers to enhance their sales skills, product knowledge, and customer service capabilities.

oMonitor progress and provide ongoing support and coaching to ensure continuous improvement.

·Sales Funnel Optimization:

oContinuously analyze and optimize the sales funnel to improve conversion rates at each stage.

oIdentify bottlenecks and implement solutions to streamline the retail sales process.

·Digital Media Utilization:

oLeverage digital media platforms effectively to maximize lead generation and conversion rates in the retail sector.

oStay updated with the latest trends and best practices in digital marketing for retail sales.

·Field Team Collaboration:

oWork closely with the retail field teams to ensure they have the necessary tools and knowledge to convert leads into sales.

oProvide training and support to retail field teams on lead conversion techniques.

·Data Analysis:

oUtilize data analytics to monitor performance and identify areas for improvement within the retail sales funnel.

oGenerate regular reports and insights to inform strategic decisions for retail sales.

·Cross-Functional Coordination:

oCollaborate with marketing, sales, and product development teams to ensure a cohesive approach to customer acquisition and retention in the retail sector.

oAlign lead generation strategies with overall business goals and objectives for retail sales.

·Acquisition Strategy:

oDevelop and execute innovative acquisition strategies to attract new retailers and customers.

oCollaborate with marketing and product teams to align acquisition efforts with overall business goals.

·Dashboard and Reporting:

oBuild and maintain dashboards to track sales performance, sales activity, retailer performance, and market trends.

oShare insights and recommendations with senior management to inform strategic decisions.

·Market Analysis:

oConduct market research to identify trends, opportunities, and challenges in the retail landscape.

oUse insights to adjust strategies and optimize performance.



Requirements

What all qualifications do we expect:

  • Education requirements: MBA/PGDM/MMS in Marketing/Sales/Distribution
  • Experience: 5+ Years of experience preferably in the telecommunications industry.

Join us as:

  • Grade – M4
  • Where at – Pune
  • Reporting To - Regional Head
  • Hussle Period – Minimum 8 productive hours a day and 6 days a week
  • Job Type – Permanent


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